A fully customized and optimized WordPress website provides your organization with scalability, facilitates your team, improves customer experience and results in more leads from prospects at every stage of the funnel.
WordPress Web Design & Development
WordPress Website Design and Development That Drives Results
It takes more than just an excellent design to make your website successful. The platform your organization chooses to build on, the tools used to create your site, how you map your buyer’s journey, how you map conversion points and the technology integrated into your site to facilitate data and analytics equally impact your results.
Create an Environment That Converts More Customers
Strategic websites require a strategic plan. Our WordPress web design and development methodology focuses on meeting objectives rather than simply creating a visually appealing site and later realizing the need for additional integrations (you’ve probably experienced this before). We create fully customized websites that are scalable, allowing you to update content and make changes easily.
Our WordPress web design and development services have resulted in an average 400% increase in website performance for our clients, and we can help you achieve similar results.
Number of Years Working With WordPress
17
Number of WordPress Websites Developed
250+
Average Increase in Customer Conversion Rate
400%
Record of Meeting Project Delivery SLA's
100%
What We Do
WORDPRESS DESIGN AND DEVELOPMENT
WordPress is a widely popular open-source platform that offers diverse methods for website development. We specialize in creating customized WordPress sites that leverage advanced custom fields, ensuring effortless ongoing site management.
TOOLS
Our sites are completely custom, meaning we do not leverage tools like Elementor in our builds. This leads to more secure websites, better crawlability and better-performing sites that are easier for you to manage
PLUGINS
As a best practice, it is advisable to limit the number of plugins running on your site to a maximum of 5-6, reserving them exclusively for functionalities that would be cost-prohibitive to code manually. Overloading a website with too many plugins can potentially lead to security vulnerabilities, SEO issues and performance issues.
Since our sites are custom-built, we prioritize minimal plugin usage, and the ones we employ are trusted 5-star providers. This ensures compatibility and minimizes the likelihood of facing any issues.
INTEGRATIONS
To maintain a secure website, integrating forms and analytics is the key. These integrations guarantee that customer data is stored externally rather than within your site. This also ensures smooth collaboration between analytics tools such as Google Analytics, social analytics, call tracking analytics and marketing platforms/CRM analytics, ensuring in-depth insights and efficient data management.
We also support forms, CRM and other integrations tailored to your sales and marketing operations.
MANAGEMENT
Once your WordPress site is launched, ongoing management is necessary to maintain security and optimal functionality. We support and collaborate with your IT team to ensure smooth and efficient site management.
COMPLIANCE
If your company needs to comply with AODA/WCAG regulations or intends to use collected email addresses for future electronic communication in Canada, which falls under CASL regulations, we can provide guidance and expertise in compliance planning.
For our website projects, we prioritize compliance with WCAG (Web Content Accessibility Guidelines) from the start, ensuring elements like colours, contrast, text and sizing, which have a substantial impact on accessibility, are seamlessly integrated and do not require retrofitting at a later stage.
BOOK A CONSULTATION
Our sites are guided by a strategic approach, ensuring that your website serves as a strong foundation to support all your marketing efforts.
Have a project coming up? Click here to book a quick exploratory consultation.
CUSTOM CODE DEVELOPMENT
By leveraging custom code and fields, we create scalable templates tailored to your objectives. These templates enable the seamless integration of events, case studies, videos, blogs and the optimization of conversion points across the entire sales funnel.
USABILITY ASSESSMENTS AND OPTIMIZATION
Worried about gaps in your customer experience? A usability assessment identifies areas for improvement, simplifies navigation for prospects, encourages conversions and generates more leads. This, in turn, lowers your overall customer acquisition costs, ultimately improving your brand’s overall customer experience.
CONVERSION PATH MAPPING
Effective website conversion requires a plan that caters to customers at every stage of the sales funnel.
- Top of the funnel or the awareness stage: Many prospects are in the research phase and not yet ready to convert. It’s important to capture their email address and nurture them towards conversion.
- Middle of the funnel or the decision stage: These prospects are actively exploring options and nearing a decision. They are responsive to both value-driven content and direct conversion points.
- Bottom of the funnel or the ready-to-buy stage: These prospects are ready to make a purchase and have a clear idea of what they want.
We use valuable content for each funnel stage to target the right customers. Our conversion-focused approach includes incorporating relevant technologies (such as HubSpot, Salesforce and Mailchimp) into each page to support conversions. We track and measure the effectiveness of conversion points for optimal performance.
CUSTOMER JOURNEY MAPPING
If your goal is to encourage your prospects to make more purchases, we will simplify the process for them.
We will begin by understanding your customer journey’s stages, including awareness, consideration, decision-making and loyalty, as these stages directly affect your overall profitability.
Based on the insights gathered, we will assist you in creating a consistent and user-friendly experience so that, over time, potential customers become accustomed to navigating your website in a specific manner. We follow established best practices to ensure that your website’s user experience aligns with the user’s expectations.
ADVANCED TRACKING (CALLS, FORMS) AND CRM INTEGRATION
Forms serve as a means for prospects to contact your sales team, but they also offer valuable opportunities for data aggregation, analytics, and support for other marketing efforts too.
While we collaborate with various form providers, including HubSpot, Mailchimp, Constant Contact, ClickDimensions and more, we have chosen to become HubSpot partners because of the powerful capabilities HubSpot provides to our clients.
We use HubSpot forms and analytics to track conversions all the way down to specific conversion points. Our marketing automation, supported by the HubSpot marketing platform and sales CRM, guides us through the journey from a prospect to a customer. During this process, we carefully assess platforms, goals and budgets to help you select the suitable platform for your forms and analytics requirements. We will then construct and integrate the forms into the site we are building for you.
Additionally, we use call tracking tools to comprehensively understand your customer interactions, including calls and forms. The platforms we use provide valuable insights, such as the origin of website traffic (even for non-converters), their interests, entry points and conversion locations.
With Pulsion, you can count on gaining access to the most accurate data and insights available.
SEARCH ENGINE OPTIMIZATION
Google prefers easily readable sites. Ongoing website organization and optimization, including file hierarchy, keyword research, meta, URLs, keyword saturation and more, can improve your website’s recognition and visibility in search engine results.
When building your site, we always ensure it is optimized for Google crawls. We start by creating a site map, conducting thorough keyword research and optimizing each page to ensure a healthy, unique, relevant and readable site that aligns with Google’s standards. This solid foundation serves as the cornerstone for all your marketing efforts.
By incorporating an SEO strategy from the beginning, your website will be equipped with optimized landing pages to support future initiatives such as PPC and social media campaigns.
Our Results
Fractional CEO Consulting Leads to a Major Innovation/Modernization Setting the Stage for a Massive Scale Up In New Business
How Data Analytics and Content, Paired Together, Fueled a 220% Increase in Search Engine Visibility
Geotargeting Strategy and Data-Driven Analytics Led to Significant Visibility Across Various Canadian Provinces
Sales Performance Management Via Data-Driven Interventions Led to Immediate Sales Improvement for an IT Company
Want this kind of growth?
WordPress Web Design and Development FAQs
WordPress is the most widely used open-source CMS for large-scale organizations and their needs.
When you work with an agency that understands how to customize WordPress at an enterprise level, you will have a powerful website that your organization can self-manage. Such a website can effectively support a wide range of marketing activities while providing scalability to your organization.
For any business offering a product or service, a website’s web design is key to a positive visitor experience. If a website is not generating leads, it is due to one of the following reasons:
- Poor Buyer Journey: Disorganized menus and design approaches make it painful for the prospect to find the information they want.
- Content: The content is not tailored to the intended audience.
- WordPress Web Design: The design of the website does not resonate with the intended audience, possibly due to issues with colour usage, excessive content or visual overload.
- Poorly Targeted Marketing: How are the prospects getting there? Even with high website traffic, if prospects are not targeted further down the sales funnel, you will have low conversion rates.
We specialize in creating custom websites tailored to your target buyer persona and specific needs, all while contributing to your overall marketing goals. Additionally, our expertise extends to digital content creation, including blogs, articles and web content, seamlessly contributing to your growth and online presence.
61% of marketers say that lead generation is their number one challenge. For companies that are investing efforts into website marketing but are still falling short, here are the steps they can take to transform their website into a lead-generating machine:
- Include Contact Information: Make it easy for prospects to find you through your website. Displaying contact information on your site can build trust and reliability for your business.
- Add Testimonials for Credibility: 57% of consumers read at least four reviews before buying a product or service. This proves that adding reviews, client success stories or testimonials helps convince visitors to give your product offering a try.
- Integrate Advanced Analytics: Track, measure, continually optimize and tweak your site based on what you learn from your user engagement.
If you want a personalized web strategy to drive more leads, contact us today.
Suppose your website is excellent at bringing in traffic, but the traffic is not exactly converting into leads or customers. In that case, it can be detrimental to the success and growth of your business. Let us look at some of the reasons why your website might not be converting any leads:
- Your website is unprofessional, or it lacks credible visual assets.
- Your website is missing call-to-actions.
- Your website might be generating a lot of visitors, but those visitors will not know how to convert into a lead unless you ask them.
Your website is one of the most important places a prospect will visit to form an impression of your brand before making a purchase decision. It must always be showing your company’s best work.
Contact us today, and we can show you how to make your website a lead-generation machine using our best techniques.
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