Having a well-managed technology enables seamless data flow and efficient management of your digital marketing efforts.
Technology Platform Management
How Many Different Platforms Do You Operate to Run Your Sales and Marketing?
One of the biggest pain points companies have is the need to run many different technologies to support their campaigns and strategies. When integrated properly, technologies like CMS, email automation platforms, social media tools and more can produce optimal results for growth.
We Ease the Pain
We manage all your tools in one place. We analyze your data, centralize reporting and focus on meaningful and actionable insights to optimize your digital marketing. Pulsion’s team is skilled in the most used applications, including WordPress, HubSpot, Sprout, various other social platforms and numerous analytics tools.
With us, you will gain a competitive advantage through our in-depth understanding of each application.
What We Do
SOCIAL PLATFORMS
Pulsion oversees all social media platforms, including but not limited to Instagram, Facebook, LinkedIn, Twitter, TikTok, Google My Business and more, so you can focus on doing what’s important: Growing your business.
We support content optimization, overall management, monitoring, moderating reporting, data analysis and more for each platform.
AUTOMATED MARKETING PLATFORMS
Looking to boost your automated marketing results? We work with a wide range of applications, including but not limited to HubSpot (partners in the Marketing Hub and Sales Hub), Act-On, Constant Contact, Mailchimp, ClickDimensions and more.
Our expertise ensures you get the right balance of price, contact limitations and capabilities. Whatever tool you use, we’ll help you make the most of it.
CMS
While we are experienced in a wide range of CMS applications, our core proficiency is WordPress development — the market’s most effective and cost-efficient open-source CMS. We specialize in building user-friendly websites exclusively on WordPress, ensuring optimal results for your business.
But our commitment doesn’t end here. We also manage your WordPress site and/or your WordPress blog. Our dedicated team assists with programming, enhancements, content changeouts, AODA, forms, analytics and more.
CRM
Did we mention that we are a proud HubSpot solutions provider and have worked with the HubSpot application for over 13 years?
We are certified in HubSpot Sales CRM and can handle your buildout, configuration and database administration to ensure accurate data and reporting. Our expertise allows us to customize individual experiences, optimize sales and marketing alignment, as well as offer a range of services depending on the client’s specific needs.
This includes setting up contact properties, pipeline stages and automation workflows, integrating the CRM with other tools and systems, training the client’s sales team on effectively using the CRM and providing ongoing support and optimization to ensure maximum utilization and ROI.
CALL TRACKING
We value the power of calls! At Pulsion, we understand that forms are essential for data collection.
But here’s the secret: Calls hold valuable insights, too. That’s why we go above and beyond by administering cutting-edge call-tracking analytics. Our comprehensive solution reveals the sources of calls (whether you answer the call or not), caller identity, location details, page navigation, search keywords and even email addresses.
Why settle for an incomplete tracking of the website’s performance when you can take advantage of our advanced analytics services?
SEARCH ANALYTICS
Pulsion carefully examines user search queries, identifies high-performing keywords and improves search engine rankings. By tracking key metrics like organic traffic and conversions, we make data-driven decisions to improve SEO efforts.
But that’s not all. We also conduct competitor analysis to gain insights into competitor strategies and identify opportunities for improvement. Focusing on data-driven decision-making, we refine SEO strategies and optimize website content and landing pages for better visibility, engagement and overall business success.
GOOGLE ANALYTICS AND BING ANALYTICS
As we manage your Google Analytics, we go beyond basic metrics like traffic and demographics. Instead, we will help you identify key areas that should be continually evaluated for better performance.
Consider, for instance, the question of whether to retain outdated web pages that no longer attract traffic. This is just one of the many strategic inquiries we delve into. We identify underperforming pages and then work on optimizing them to boost traffic and conversions. The end result is a progressively improved ROI over time.
PPC ANALYTICS
PPC analytics involves analyzing and measuring data from PPC advertising campaigns.
At Pulsion, we offer services such as setting up tracking tools, conducting in-depth analysis and generating reports brimming with vital metrics like click-through rates and conversion rates. Our focus is on optimizing keyword research to optimize campaign performance like never before.
Additionally, we monitor bidding performance, adjust bid amounts and explore different bidding strategies to achieve campaign goals.
INVESTIGATORY TECHNOLOGY
We oversee a wide range of tools and techniques to assist with investigations, such as conducting keyword research, analyzing competition, examining SERPs, investigating social media optimization, conducting brand reputation scans and more.
Whether you already have specific technology in mind for us to use or would like us to suggest and implement the appropriate technology for your needs, we have you covered.
KEYWORDS
We administer a suite of applications in this regard, including Mangools, Google Analytics, SEO, MOZ and more, to consistently monitor keywords.
These keywords, once gathered, help drive meaningful changes, optimize content and strategy and ensure that every action we take is aligned with your objectives.
COMPLIANCE
Compliance is mandatory for public sector organizations, large non-profits and businesses with 50+ employees as of January 1, 2021. Certain exceptions are in place for captions and audio descriptions based on specific criteria.
Rest assured, we conduct routine, deep-dive reviews and post-update assessments to ensure your website meets WCAG 2.0 Level AA standards. Our goal is to maintain an accessible and inclusive website.
Our Results
Fractional CEO Consulting Leads to a Major Innovation/Modernization Setting the Stage for a Massive Scale Up In New Business
Organic Search Dwarf Sales Teams Direct Efforts With 425% More Closed Deals Comparatively
CRO Sees 62% Increase in New Account Registrations Through HubSpot CRM Project
Technology Company Lands $400k Contract In First 30 Days Through A Single Lead Generated By Pulsion
Want this kind of growth?
Technology Platform Management FAQs
Businesses often face common challenges when managing multiple technology platforms for marketing. These challenges include integration issues, difficulty in keeping up with evolving technologies, resource strain and the lack of centralized reporting, which can impede effective decision-making. Overcoming these challenges often requires a strategic approach and, in many cases, the expertise of a specialized digital marketing agency.
We consolidate and oversee all your marketing tools in one place, enabling thorough data analysis, centralized reporting and valuable insights. Our team is well-versed in a wide range of applications and tools, including but not limited to CRM, CMS, HubSpot, automated email marketing platforms, various analytics tools and tracking technologies. Our comprehensive service ensures that you gain a competitive edge through our deep understanding of each tool.
Yes, we have over 13 years of experience as a HubSpot partner. We are HubSpot Sales CRM certified experts who can handle your setup, configuration and database administration to ensure accurate data and reporting. Our services include implementing automation workflows, integrating the CRM with other tools and systems, providing ongoing support and more.
Yes, we ensure your website meets WCAG 2.0 Level AA standards, conducting routine reviews, deep-dive assessments and post-update evaluations to maintain accessibility and inclusivity.
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