of marketers want to learn how to build a better content strategy.
of marketers want to learn how to build a better content strategy.
You can’t market without content. Content is the center of your digital marketing strategy and can make or break your campaigns. It drives visits and conversions and is your literal online voice. Even the most detailed and complex campaigns can fail without the right content to support the value proposition and optimization to ensure that your content is found.
A well-thought-out content strategy includes content that is optimized for search and social media, unique, professional, personalized and speaks directly to your buyer persona to tell them how you provide value to their lives and why you deserve their business. It works to place your brand exactly where you want it to be and interact with the buyer persona, so they stay engaged every step of the way in the buyer process.
Ready to take your content from good to excellent? Contact us today to learn how our team of expert digital marketing strategists can help you develop the content you need to drive leads and conversions form every direction.
Digital content requires multi-faceted skills because the content needs to reflect your brand voice. In addition, key attributes need to be added to the content if you want to see it drive results. For example, it must be:
Our diversely skilled team ensures that your content is developed to achieve your objectives.
The first step is to determine the type of content you need. It could be blogs, website content, videos, webinars, or something else. We also need to determine your brand voice, messaging, and call to action for each piece of content. Clear goals and strategies for your content will help polish it making it more effective in generating results.
We ensure your content is found by finding keywords with strong search traffic and rankings and identifying popular and trending social media tags and mentions. These are incorporated into the content as it relates to both on and off-page factors.
Our team of expert writers has created all types of content for different industries and audiences. We know you deserve only the best quality content for your resources and efforts, and we’ll work closely with you to ensure that the content you get is perfectly aligned with your growth goals and brand needs.
How’s the content performing? We’ll track and monitor the results of your campaign to make sure the content is producing the results it should be delivering. We’ll also provide a transparent and detailed report so you can keep track as well.
Have a project in the works? Submit your information below so that we can provide insights.
We needed a wide range of digital content created for our new digital marketing strategy. This included website content, social media content, email content and content for paid ads. DigiForce provided this content quickly and we were very pleased with the quality and their communications director’s ability to understand the voice we were looking to project. In addition to the content being excellent it was also optimized for search which helped greatly to support our SEO initiatives.
International Technology Company
The optimized digital content created by the team at DigiForce bore fruit. It really highlighted for us the importance of optimization and that really great content won’t go anywhere if it is not properly optimized. The content was excellent as was the optimization.
Personal Injury Law Firm
Where our content was concerned we were too caught up in our brand and solutions and not providing enough value to our customers. DigiForce helped to change the “we” to “you” and the “our” to “your”, making our content more about solving problems for customers and providing value than talking about why we are so great (though we are). This has improved user experiences and increased website conversions. We have also had a lot of great feedback.
We couldn’t have imagined that a vendor would be capable of creating content to represent our brand in LinkedIn at the same level to which we represent ourselves. Their content is outstanding. Professional, accurate and sound. The DigiForce team has been excellent to work with.
National Mortgage Investment Corporation
See how we have helped other companies create excellent content that has driven great results.