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What is Growth Marketing?

Growth marketing focuses on the entire customer lifecycle to drive engaged customers down the sales funnel. A growth marketing company relies on digital marketing strategies to build customer relationships and seek long-term customer acquisition.

Here are some growth marketing facts to consider:

  • 88% of online shoppers wouldn’t return to a website after a bad user experience.
  • 49% of consumers have made an impulse purchase after a highly personalized experience.
  • A better user experience can increase your conversion rates by up to 400%.
  • Omnichannel experiences increased to 80%
  • 72% of customers will share positive experiences with at least six people.

A growth marketing company uses data-driven and customer-centric strategies to target the growth of a business from a customer’s usability perspective. For example, to drive more high-quality conversions and leads. Growth marketing companies will focus on the user experience throughout the customer journey to optimize the various touchpoints along the buyer’s process. It includes customer experiences on a business’s website, social media pages, email marketing, paid ads, physical storefront, and more. It also includes the direct interactions a customer has with sales and marketing representatives of a company online and offline.

To achieve more growth and success, a growth marketing company might specifically target the accessibility and compliance of the business’s website, the fluidity between touchpoints in the customer’s journey, the value of the online content, the messaging of automated emails, the placement of paid ads, and more. Regardless of which strategies are used, the goal is to improve the user experience across the entire business to drive conversions and leads.

By focusing on the user experience throughout the customer’s journey with a business, a sustainable sales and growth marketing strategy targeting long-term relationship building, customer retention, and customer loyalty is created.

If you are trying to partner with a growth usability company, contact us for help today.