HubSpot has recently integrated a Google Ads tool into its CRM, expanding users’ insight into how their ads are influencing contacts at every stage of the buyer’s journey. You can track leads from their initial online session to scheduling a demo call with sales, allowing you to see a direct return on your ad spend.
Learning from this, you can now optimize sales by replicating that exact sequence from click to conversion to sale, helping you reach your target ROAS.
CRM-Powered Advertising
By syncing HubSpot and Google, your data is no longer siloed. Moreover, you can ensure you’re getting your ads in front of your buyer persona. CRM-powered advertising offers three key insights for fine-tuning ads:
- Up-to-date customer data on preferences and intent
- Reliable reporting based on holistic data
- Automated ad campaigns targeting customers at different stages of the buyer’s journey
Now, you can leverage all this data along with insights on the most effective keywords using Google Ads analytics.
Full Flywheel Reporting
In a recent survey, 84 per cent of marketing professionals reported being under pressure to prove ROI to justify their budget. However, over 60 per cent said they don’t use ROI when strategizing because they aren’t confident in their data. Tellingly, 40 per cent of respondents stated that marketing, sales, and finance don’t agree on what successful ROI even looks like.
By linking your ad campaigns all the way to sales, you can directly analyze metrics like click-through rate, conversation rate, cost per click, and cost per acquisition, giving you robust insight into the ROI of your advertising.
Automated Lead Management
You can also sync leads between Google and HubSpot to automatically route them from ads to sales. Studies show that nearly 80 per cent of marketers who use automation convert more leads than those who don’t.
The combined powers of HubSpot and Google enabled users to automatically nurture leads at scale, freeing up time to focus on other high-impact initiatives.
We Can Help
Our expert teams have partnerships and certifications with HubSpot, WordPress, Google, Zoom Info, and more. As a growth marketing agency, Pulsion leverages many data-driven and customer-centric solutions to help our clients reach their target ROAS. We’ll optimize your website, social media presences, PPC campaigns, and more.
If you would like to learn more about how we can help you gain more advanced insights into your customer data and ad campaigns, contact us today by calling 1-866-507-8275 or by visiting https://www.gopulsion.io/.