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[caption id="attachment_4870" align="alignright" width="300"] #image_title[/caption] You’ve spent countless hours developing your product and are now eager to share with your B2B buyer persona its many features. But after investing in your marketing campaign, they’re unengaged. What went wron...
As the economic outlook becomes increasingly cloudy, the pressure to convert leads into profitable customers grows. The good news is that we have the tools to modernize the B2B lead funnel; the challenge is knowing how to put them to their best use. Consider that less than 30 per cent of lead...
[caption id="attachment_4863" align="alignright" width="300"] #image_title[/caption] Your Google Ads, social media campaigns, and outbound emails are all generating plenty of clicks, driving visitors to your landing page. But then…nothing. Your conversion rate is nowhere near what you want it t...
Until recently, B2B companies could win plenty of business by relying on in-person meetings, follow-up calls, and conferences. Purpose-driven brands were more reserved in the B2C space because B2B vendors relied more so on the sales team to create a sense of authenticity. But the digitalizati...
How often do you see brands on social media posting to “feed the algorithm?” So much of B2B branding through social selling has become stale. Businesses are pumping out content because they feel they must, and while they may have a large following, there isn’t much engagement. Successfu...
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