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How Unaided Awareness Lowers Customer Acquisition Costs

Cost of Acquisition

[caption id="attachment_4812" align="alignright" width="300"] #image_title[/caption] In a recent interview with Fortune, Jessica Jensen, Indeed’s chief marketing officer, explained how companies should see marketing as a growth centre, not a cost centre. Traditionally, the emphasis has been ...

Maximize Your Google Ads ROI Before Spending More Money

Google Adwords

Search engine marketing has been a major piece of digital marketing since the 90s. And it’s showing no signs of slowing down. In 2023, search ad spending is expected to grow by nearly 20 per cent. Google Ads continues to dominate the search ad market, representing 56 per cent of total ad re...

Give Buyers the B2B eCommerce Customer Journey They Crave

B2B Marketing

With so much economic uncertainty, now is the time to be proactive, not reactive. One way to make your company more competitive in 2023 is to optimize the B2B eCommerce customer journey. Many B2B buyers want the same kind of digital experience they have with B2C. However, B2B vendors have bee...

Ecommerce Black Friday Marketing Tips

Retail Marketing Strategy

Black Friday has become the de facto start of the holiday shopping season. Until recently, Black Friday was reserved for in-store sales followed by Cyber Monday, which was an online-only event. However, as eCommerce and omnichannel grow, these lines have become blurred. Last year, in the US, ...

Out-of-this-World Growth with Geo-Targeting SEO


[caption id="attachment_4797" align="alignright" width="300"] #image_title[/caption] Put simply, geo-targeting SEO is about optimizing for searches that include geographic location. This can apply to B2C companies who want to take advantage of searches like “physiotherapy clinic near me.” It ...