Search engine optimization (SEO) is the process of improving a website to make it more visible on search engines when users perform relevant keyword searches or look for products and services that are similar to the product offerings of your business.
SEO is crucial to a business’s overall digital marketing strategy because it helps improve your brand awareness, authority, and credibility. A strategic and well-executed SEO plan is one of the main drivers of your website traffic, qualified leads, and conversions.
Some marketing departments will choose to implement SEO initiatives in-house while other businesses will opt to leverage the experience and expertise of a professional SEO company.
Regardless which resources your marketing department uses for an SEO strategy, you need to ensure that your SEO initiatives are affordable.
SEO can get expensive depending on your specific goals, company size, and market share. But it doesn’t mean you have to break your budget.
Here are some considerations to keep in mind when thinking about affordable SEO.
- Your SEO efforts should be results-driven and backed by data.
If you are tight on budget, the last thing you want to do is spend a lot of resources performing trial and error. You want to leverage SEO techniques that are driven by your growth goals and have the data to prove why each SEO decision is a good one.
- Consider building a team with lots of SEO experience.
Whether you leverage in-house efforts or outsource your SEO, a team with experience and expertise of your industry and buyer persona will help you develop a strategic and well-executed SEO plan that’s efficient and effective within your budget and timelines.
- Understand your business and goals.
Your marketing department knows best what the business is aiming to achieve. Gaining an in-depth understanding of the purpose of your SEO plan before you dive into your strategy will help you develop a strategy that’s better targeted to your objectives and audience. It also saves you money on testing out different strategies that may not work.
If you are looking for affordable SEO services to help improve your brand awareness, contact us for help today.