Inbound marketing is the process of attracting customers by creating valuable content and personalized experiences for each prospect through a variety of proven digital marketing techniques.
Inbound marketing is the more effective and efficient way of generating and marketing to new leads. Businesses focus on nurturing leads that want to connect and provide solutions to the problems prospects already have.
Consider the following statistics about inbound marketing:
- 41% of marketers say inbound marketing produces a measurable return on investment (ROI).
- 82% of marketers that blog experience increased ROI.
- Inbound marketing generates 54% more leads than outbound marketing.
- The average cost per lead drops 5% after five months of consistent inbound marketing.
Many businesses use inbound marketing software to support the creation, planning, execution, and management of their inbound marketing campaigns.
What are some of the best inbound marketing software?
HubSpot offers content management, customer service, and sales tools. Businesses can view how visitors go through the sales pipeline, track metrics for each inbound campaign, connect with visitors for immediate customer support, implement third-party marketing and social integrations, set up ads and email marketing, and more. HubSpot also provides tons of inbound courses and certifications.
Act-On is a marketing automation platform. Businesses can design websites and landing pages, track marketing analytics, automate their email and social media marketing, gain in-depth knowledge of their audience preferences, and improve their SEO content.
ClickDimensions is the only software that provides marketing, analytics, and services solutions in one platform for organizations that use Dynamics. Businesses can build marketing strategies, create content, develop the ideal buyer persona, manage ads, track campaign metrics, and more. ClickDimensions provides support and training to help businesses optimize the results they get from the platform.
If you want to leverage the best inbound marketing software for your specific inbound campaigns to nurture more leads and customers, contact us for help today.