Social media marketing refers to the process of using social media platforms to connect with your audience and build brand awareness. Social media marketing aims to entice viewers, generate leads, promote sales, drive website traffic, and increase conversion rates.
Some social media marketing strategies include:
- Using chatbots.
- Content marketing.
- Creating personalized experiences.
- Leveraging influencer marketing.
The majority of Canadians use online social networking sites daily, and 44.8 of global social browsers use social media to research products before making a purchase.
When done correctly and professionally, social media marketing is a lot more effective than many traditional advertising methods.
That’s why it’s important to track the performance of your social media marketing results.
When you track your social media marketing results, you monitor all data and information that’s relevant to your business.
- Brand mentions and tags.
- Engagements and followers.
- Website traffic.
- Post interactions.
- And more.
The easiest way to track your social media marketing results is by looking at the analytics dashboard of your social platform.
For example, Twitter Analytics lets you measure and boost the impact of your Tweets. You can track the engagement per Tweet, the number of followers you gain each month, their demographics, measure reach, and clicks, etc.
There are also many other tools you can use to track social media marketing results.
Hootsuite lets you monitor conversations related to your business and products. You can track social performance based on keywords, hashtags, locations, and specific users to monitor how much traction you get each month from your social media marketing efforts.
Google Analytics lets you monitor up to eight social analytics reports. You can monitor the return on investment and impact of your social media campaigns in the “Reporting” tab of your dashboard. You will have access to the data of your landing pages, network referrals, user flow, trackbacks, conversions, plugins, Data Hub Activity, as well as an overall report.
If you need help tracking and managing your social media marketing results, contact us for help today.