How To Find Out Where Your Website Traffic Is Coming From

It takes about 50 milliseconds for visitors to form an opinion about your website. 38% of people will stop engaging with a website if the content or layout is unattractive.

Now, if you have successfully drawn in visitors to your website from your social media, email marketing, ads, and other marketing efforts, how can you track where your website traffic is coming from?

Knowing the sources of your website traffic is just as important as driving traffic to your company website. It helps measure which digital assets are generating the most visitors, which campaigns are working, and which ones are underperforming, and if your business is on the right path to success.

There are several methods and tools that you can use to find out where your website traffic is coming from.

Google Analytics

This is the easiest way to track where your website traffic is coming from. Once you sign up for a Google Analytics account, you can link your website to Analytics, set up your Analytics Property ID, and start tracking your traffic data. Google Analytics will provide information about how many visitors your website receives each month, how much organic search your website gets, and the different sources that are sending traffic to your website.

HubSpot

In your HubSpot account, you can access tracking and analytics to find out where your website traffic is coming from and how much traffic your website gets each month. HubSpot uses cookies to track where website traffic is coming from. Once a visitor enters your website, HubSpot will search if the visitor and device have a tracking cookie. If they don’t, a cookie will be associated with that visitor every time they visit. It will also track which pages the visitor visits.

If you need help with identifying where your website traffic is coming from, contact us for help today.