According to an analysis done by DataReportal, over 4.5 billion people were using the internet at the start of 2020 and more than 3.8 billion people were using social media.
This means that about 60% of the world’s population is already online!
This is why it is absolutely essential for businesses, regardless of which sector they operate in, to focus on their social presences.
Social media marketing is highly effective when it comes to building brand recognition, reaching current customers, and growing your business.
While social media may seem simple enough at the first glance, you will notice a lot more intricacies when you start leveraging different platforms.
Why do the algorithms these platforms use change so frequently? What content works for Instagram? Should I tweet about a new partnership or should I just post it on LinkedIn? Is Tiktok the right channel for my brand?
All this can be overwhelming…
This is where a social media agency comes in. The right agency can help you deliver winning social media campaigns and provide scalability, particularly during these uncertain times.
Here are some of the reasons why you need an agency:
Expertise and Knowledge
You can gain a competitive edge by bringing a social media agency on board because they know the ins and outs of social media.
Social media consultants live and breathe social media. They know the trends, the hot topics (and the topics to steer clear of), and what has the potential to go viral.
They are also aware of the best practices.
An experienced team can help you identify the right time and place for your content and help you get the visibility you’re looking for.
Make Better Use of Your Resources
Most organizations, particularly in time of the COVID-19 pandemic, may not have the resources and budgets that are required to create and execute a campaign.
In times like these, a social media marketing agency can help you conceptualize and implement campaigns without having to add more members to your team. Your current in-house team can gain valuable support in diverse areas ranging from design and content creation to video production and analytics.
This helps in streamlining your marketing process and making more efficient use of your current resources.
Stretch Your Marketing Dollars Further
Let’s look at social media ads. Just the number of formats and targeting options available for this component of social media marketing can be confusing.
Then you have to look at design, content, scheduling and analyzing. All these aspects take time and add to your costs.
Agencies, on the other hand, have dedicated resources for all these activities; enabling them to carry these out in lesser time and more cost-effectively. Additionally, they are often able to secure better rates for ad placements.
Better Campaign Analysis and Measurement
A recent PwC survey shared that 50% of the respondents confirmed that they are using social media more than they used to before social distancing measures were put in place.
This is why it is more critical than ever to measure the effectiveness of your social campaigns.
While you can buy a subscription to social media tools, there are just too many of them. Also, the subscription fees can add up pretty quickly!
Agencies that provide social media marketing solutions have access to a full suite of paid tools that can benefit your business by providing analytics reports, scheduling posts, and monitoring competitor’s news.
At Pulsion Marketing, we strive to help our customers adapt, particularly in uncertain times like these. Reach out today for a free consultation and learn how we can support you in creating a tailored social media marketing strategy. Call 1-888-701-4441 or visit www.digiforcemarketing.ca.
Connect with us on social media to learn more about social media marketing solutions. Pulsion Marketing is on Twitter and LinkedIn.