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Overview
We provided digital marketing consultation services to our client for the real estate, financial and legal industries. We offered a scalable marketing solution that segregated their service segments while improving brand alignment and consistency across the board.
Location
Canada
Client
International Technology Firm
The Opportunity
Our client offers a range of services to numerous industries. Keeping this in view, they wanted to differentiate these different verticals in an integrated and user-centric way.
We worked with our client to create a complete digital marketing plan that was centred on compliance and usability. This strategy was designed to maximize visibility, ensure consistency and drive leads and conversions for each vertical.
The Plan
We helped our client develop a detailed blueprint to achieve their goals within the desired timeframe.
Once the workstreams were defined, we initiated by developing a custom WordPress web design to support the different initiatives of our client. This included contact form integrations for four of our client’s verticals and the construction of their corporate website.
Each website was built with AODA compliance and usability in mind to achieve top rankings in search engines and provide an overall memorable customer experience. This would not only solidify our client’s credibility in the industry but also the value of their business proposition.
For three of their verticals, we managed social media presence to enhance visibility, brand positioning and engagement within the target buyer persona. In addition, we oversaw inbound automated email marketing for one of their verticals to further nurture leads and drive conversions.
Additionally, we were responsible for continuous digital content creation for our client, which included value-added eBooks and more. These materials were designed to educate their buyer personas and offer compelling, valuable information that encourages prospects to transition into loyal customers.
The Results
As a result of our digital marketing efforts, our client experienced growth and ongoing success.
Our goal of establishing a substantial and sustainable social media following, as well as attracting thousands of monthly visitors to their websites, was successfully achieved. Thanks to the various website and digital marketing campaigns, our client is currently experiencing an increase in the quantity of high-quality leads and conversions.
We continue to work with our client and handle their day-to-day digital marketing needs.
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