Email marketing is the process of promoting a business’s products or services using emails. Marketers can send customers and prospects emails that inform customers about company news, incentivize customer loyalty, educate customers about the value of your business, and more.
Automated email marketing is an inbound marketing strategy that automates a business’s email marketing strategy. It automatically sends emails to customers and prospects based on a trigger event, such as a schedule, signing up for a newsletter, or making a purchase.
Many great email marketing platforms can help marketers create professional and compelling emails, automate the email marketing process, and track important metrics that gather data for marketing decisions and improvements.
Here are some of the best email marketing platforms for your email marketing strategy.
Mailchimp is an all-in-one integrated marketing platform that offers email marketing solutions and other marketing and automation solutions. Marketers can create engaging, professional-looking emails and newsletters. You can drag-and-drop layouts, upload your digital assets, create personalized emails, automate the email process, and receive real-time analytics.
HubSpot offers a free email marketing solution as a part of their free HubSpot CRM that allows marketers to create, send, manage, and track their email marketing strategy. The HubSpot CRM lets marketers manage customized contact lists and send up to 2,000 emails per month. You can organize email contacts by location, demographic, product purchases, behaviour, etc. The email marketing platform has an intuitive email editor to design emails efficiently and effectively.
ClickDimensions lets marketers build customized emails and automate emails for their marketing goals. You can track how your customers interact with your emails, such as how many times they open your email and which links they open. You can also manage your email contact lists, receive email statistics, and design email templates that suit your brand.
If you need help executing professional and engaging emails using the best email marketing platforms, contact us for help today.