Inbound marketing is the process of growing a business through valuable and meaningful customer relationships that attract, engage, and delight prospects at each stage of the customer’s journey.
Marketers focus on solutions that help new prospects gain value, feel supported, and feel connected to the brand. Inbound marketing focuses on driving traffic, lead generation, and increasing conversions through value content and nurture.
While your inbound marketing may be driving more leads for your business, what happens if your inbound marketing isn’t leading to sales?
It’s important to understand the relationship between inbound marketing and sales.
Inbound marketing is designed to help businesses attract website visitors and new customers to their brand, rather than outwardly pushing the brand onto new prospects.
After your inbound marketing attracts new leads, your sales and marketing team is responsible for nurturing those leads into customers and sales.
If your inbound marketing strategy isn’t leading to sales, it’s time to re-evaluate your overall strategy.
- Your sales team doesn’t know how to sell inbound leads.
Your inbound strategy is only as good as the knowledge you have. If your inbound marketing attracts many leads, but your sales and marketing team doesn’t know how to sell, you won’t generate any sales.
- Your content doesn’t match what your buyers want.
If your inbound marketing content doesn’t align with the goals and challenges of your leads, they won’t be interested in becoming customers. Ensure your content is professional and well-thought-out to provide value, education, and support to your prospects.
- You don’t understand how your customers buy.
Understanding how your leads want to interact with your brand and sales and marketing team is important to determine the type of support you need to give. Spend time with your buyer persona to understand their preferences and needs to sell in a way that is meaningful and relevant to them.
If you need help creating and executing a well-thought-out inbound marketing strategy that generates more sales, contact us for help today.