A landing page is a standalone website page designed for a marketing campaign or ad.
Visitors are directed to a landing page after clicking an email link, a button, an ad, or another link on the internet.
The goal of a landing page is for visitors to complete a call to action, such as sign up for newsletters, enter their contact information, make a purchase, etc.
A landing page can also be used to provide visitors with a single piece of information, such as service prices, information about the company, product teaser, error, etc.
Landing pages are important because they are designed to drive conversions, traffic, and build your brand image.
Here are a few reasons why landing pages are so important.
- Landing pages generate more leads.
61% of online marketers say generating traffic and leads is their biggest challenge. Landing pages are great for increasing leads. They direct visitors to a single page that promotes your company, product, service, or something else and encourage them to take action by signing up for newsletters, getting notifications, enrolling in the mailing list, making a purchase, etc. You can use this information to nurture each interested lead and convert them into loyal customers.
- Landing pages help you track valuable metrics.
Adding metrics to your landing page helps you track the effectiveness of your email marketing and PPC ad campaigns. It tells you how many people are successfully interacting with your campaigns to complete the desired call to action. Landing page metrics help you improve current campaigns and improve future initiatives.
- Landing pages are more effective at targeting visitors.
Addressing buyer pain points and challenges on landing pages can increase conversion rates by 80%, and personalized calls to action convert 202% better than default versions. Landing pages are a great opportunity to directly target the problems of your audience and present your solution. With minimal distractions and frictions, visitors understand information more easily, and it builds credibility and trust in your brand.
If you need help designing compelling landing pages to help you drive more leads, conversions, and growth, contact us today.