Content is the glue of your digital marketing strategy. Regardless of which solutions you use to promote your brand, drive website traffic, generate qualified leads, or increase conversion rates, you need content to deliver messages to your audience.
Content comes in various formats and holds different purposes.
- Social media content to communicate with users and engage with followers to build meaningful conversations and relationships.
- Email marketing content to welcome new customers, nurture existing relationships and promote company news and special deals.
- Blog, webinar, and eBook content to educate customers and prospects.
- Website content to guide users through the customer journey.
- SEO content that exists on any platform or website optimized to help users easily discover via search engines like Google.
Value content is simply content that provides real and relevant value to your users. It can be any unique, curated, original, or exclusive content that offers something relevant that they didn’t know.
Examples of value content include:
- Case studies and testimonials.
- Research studies.
- Blogs, webinars, white papers, tutorials, and eBooks.
- Promotional offers.
- Infographics and podcasts.
Value content is useful for businesses because it focuses on building meaningful relationships by nurturing the interest and trust of your customers and prospects.
- 70% of people want to learn or receive information about a company through an article or blog post rather than through traditional advertising.
- 71% of B2B consumers surveyed reviewed a blog during their purchasing journey.
- 64% of B2B consumers surveyed said podcasts were valuable during the early stages of the buying journey.
- 76% of B2B consumers surveyed said infographics were valuable.
Value content helps businesses build credibility and brand reputation, drive organic traffic more effectively, increase social engagement, and find new leads and conversions at a lower cost of acquisition.
If you need help creating and publishing value content to help your business drive traffic, leads, and conversions, contact us for help today.