Google AdWords is a pay-per-click (PPC) online advertising platform that allows businesses to display their ads on Google’s search engine pages and other areas of the internet when users are searching for brands and products like yours.
Marketers can define specific keywords for their Google ads to target and pay to get their advertisements ranked in the Google search engine pages.
The Google AdWords platform uses an auction format where advertisers can place bids for the keywords they want to use in their Google ads.
Because Google AdWords uses a PPC method, marketers only have to pay when a visitor clicks on an ad to visit the website or connect with the business.
Although rankings can go to the highest keyword bids, it’s not always the case. Google’s search algorithm and ranking system also use SEO factors like content relevancy and usability to determine a business’s ranking in search engines. It ensures that users are only seeing content that provides value to their search.
Using the Google AdWords PPC platform, marketers can set their ad settings to target people by different categories, such as geographical area, interest, demographic, and more. Marketers can also choose to promote a specific deal, product or service, or the entire company. For example, if you have a limited-time offer or simply want to increase brand awareness, you can choose specific ad settings in Google AdWords to fit your desired outcome.
This is useful because marketers can optimize the effectiveness of each Google ad as well as the amount of money spent. Marketers can also edit or remove ads any time they want, giving them the flexibility to manage their Google AdWords PPC strategy to best fit their marketing initiatives.
If you are looking for Google AdWords PPC management, contact us for help today.