What is a Digital Marketing Agency?
Digital marketing refers to any marketing strategy that relies on electronic devices, such as a computer, phone, tablet, or another device, to promote a company’s brand, increase awareness, and drive sales. It includes marketing efforts delivered through online videos, social media, websites, display ads, blogs, and more.
A digital marketing agency, like DigiForce, is an agency that specializes in reaching customers online through omnichannel, single-channel, or multi-channel marketing strategies. They use a variety of digital marketing techniques to help a business achieve long-term sustainable growth and sales. The goal of a digital marketing agency is to help clients promote their products or services, develop a convincing value proposition, build brand loyalty, and ultimately increase sales.
A digital marketing agency can focus on one area, such as SEO, or offer their clients a broad range of digital marketing solutions.
Services that a digital marketing agency can implement include:
- Pay-per-click ads
- Email marketing
- Content marketing
- Inbound marketing
- Social media marketing and management
- Custom web design and management
- Buyer mapping
- And more.
A digital marketing agency can also be responsible for managing a client’s online reputation by engaging with new prospects and existing clients through various platforms.
Digital marketing has become increasingly popular. Here are some compelling digital marketing statistics to think about:
- Companies that blog get 55% more web traffic than those that don’t.
- Inbound marketing costs 62% less per lead than traditional, outbound marketing.
- 78% of consumers research products online.
- 57% of businesses have acquired a customer through their company blog.
A client can call upon any of the expertise that a digital marketing agency has to help them improve the efficiency of their sales and marketing efforts in driving high-quality leads, conversions, and customer retention.
If you are trying to partner with a digital marketing agency, contact us for help today.