Call tracking is the process of determining how callers find and contact your business. Businesses can use call tracking data to measure the success of their marketing strategies and make informed decisions about improving future campaigns.
Call tracking also helps businesses manage their prospects by nurturing prospects and following up with interested leads.
Here is what you can learn from call tracking and the most important metrics to measure.
- Call volume.
Call volume measures the number of calls you get from all your marketing campaigns. Measuring call volume can help you determine whether your initiatives are generating the results you want. It will also help you get an overview of call patterns and understand how your calls contribute to return on investment.
- First-time callers.
Call tracking helps you identify who your callers are and how many first-time callers you have. These are people that are reaching out to your business for the first time. It can help you understand which campaigns are generating new leads and which campaigns are nurturing your existing customers.
- Call duration.
Some calls generate better results than others. Measuring call duration determines how well customers are helped and which prospects are the most promising for lead nurturing and further follow-ups.
- Call time and location.
Understanding where your customers are and when they prefer to call can help you adjust your campaigns, especially for the campaigns that require PPC ad bidding. It allows you to better target your users when they are likely to take action and optimize your advertising budget.
Conversion rates are one of the most important metrics you can learn from call tracking. Ultimately, you want each call to lead to a customer. However, that’s not possible. Conversions will measure how many callers convert to customers.
If you need help implementing call tracking and analyzing the metrics to improve the performance of your marketing campaigns, contact us today.