Google AdWords is a pay-per-click (PPC) online advertising platform that allows businesses to display their ads on Google’s search engine pages and other areas of the internet when users are searching for similar brands and products. It operates on an auction process where you can bid for the top rankings in any related Google search.
Many types of ads exist to help marketers reach their marketing and business objectives. Google AdWords offers six different types of Google Ads for marketers.
Search Campaigns – Text Ads on Search Results
Search campaigns help you reach users while they search for products and services that you offer. Search campaigns are useful for driving sales, leads, and traffic to your website. They are easy to set up and work well because customers are already interested in your product offering.
Display Campaigns – Image Ads
Display campaigns help you reach users with image ads as they browse websites and apps. You can follow up using remarketing ads, and they are a great way to capture someone’s attention. Images ads are perfect for increasing brand awareness and expanding your reach because users are more likely to remember your ads.
Video Campaigns – Video Ads
Video campaigns allow you to post video ads on various platforms, such as YouTube. People retain 95% of a message delivered in video format. Videos ads are a great way to make your brand memorable. You can design your video for different advertising purposes and set up action-focused ads that direct users to your website. You can also use remarketing to target people who already saw your ad or website.
Shopping Campaigns – Product Listings
Shopping campaigns are ideal if you are an online retailer looking to sell your products. These ads appear on Google’s shopping tab, and you can also use local inventory ads to promote products in your physical stores.
App campaigns help you find new users for your app and increase your in-app sales. The information in your app automatically optimizes ads across different app stores and platforms.
Local Campaigns – Promote Locations
Local campaigns help bring people to your physical stores. Your ads will appear on Google Maps and other areas to promote your products and offerings. You can also add location and business hours to attract users to visit.
If you are looking for professional Google ads services, contact us for help today.