There are so many social media platforms that exist.
There are 101 social networking sites in 2021. LinkedIn, Twitter, Facebook, and Instagram are only some of the bigger platforms that individuals and businesses use daily to consume content, promote news, and sell.
Although it’s tempting to be active on every possible social media platform, it’s just not feasible or realistic. You will stretch your budget and capacity, and your social media marketing quality will decrease drastically.
That’s why it’s important to as yourself, what social media platforms should I use for my business’s advertising needs?
There’s no right or wrong answer to this question. The best social media platform for you is subjective to your business needs, industry, and audience preferences.
Here are only a few social media platforms outlined that might be worth considering.
Facebook remains the most popular social media website that exists. There are over 2 billion active users on Facebook each month. With such a large user base, there’s a lot of reach to promote your products or services and increase your brand awareness. Facebook also offers business solutions that help you build up your company page and advertising.
Twitter lets you run ads that promote your brand or products. The majority of Twitter users are in the younger demographic, with 42% of users between 18 and 29 years old. If that’s the target audience of your company, Twitter is an excellent choice for advertising.
As a visual-based social media platform, Instagram is great for image and video ads. You can run promotion content on your page or pay for advertisements in stories and user feeds. It’s also a great place to be collaborative and leverage influence marketing.
Regardless of which social media platforms you use for advertising, it’s important to remember that the first step in advertising is defining your goals.
If you need help advertising on different social media platforms to help you drive leads and conversions, contact us today for help.