of buyers read online reviews to decide on a product’s purchase.
97% of people read reviews of local businesses, and 78% of people trust online reviews as much as a recommendation from a friend or a family member. It is critical to monitor, oversee, and respond to reviews. It can be hard to know how to deal with a bad review: Should you respond? If you know the reviewer, should you include details surrounding the circumstances that led to the review? These are only a few of the questions we often hear about managing reviews and online reputation. Each brand is different in terms of the community and capabilities for online review management.
Our expertise can ensure that you always have an expert in your corner watching what’s being said online about your brand, alerting you, providing insight into how to handle a wide range of scenarios, and manage the overall process for you.
Buyers are significantly influenced by online reviews – both positively and negatively. Here are some important statistics to keep in mind:
With 93% of customers reading and relying on online reviews before buying a product or service, the stakes are high. Let us help you manage your reviews.
We monitor, alert, advise and action your reviews. We help you tackle fake reviews, bad reviews and also deploy strategies to provoke more good ones. We work with a number of social and review applications that include:
The first step to success is knowing what is being said about you online. You can’t action what you are not aware of.
Positive reviews present the opportunity to show gratitude to customers who have taken the time to promote your brand. Negative reviews can be a huge problem and how you respond to them shows the world how you treat customers in the good times and the bad.
Be prepared to know what to do when a customer or even competitor makes a fake review in an effort to damage your brand.
Looking to have your online reviews and reputations managed? Submit your information below so that we can provide insights.
DigiForce implemented call tracking which helped us be able to really see where our leads were coming from which drove down our overall cost of acquisition as we came more intelligent about the placement of our digital marketing budget.
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