How To Make My Website a Lead Generating Website?

A lead is someone who indicates interest in a company’s products or services. A lead might follow your company on social media, visit your website, sign up for emails, or contact your company.

Lead generation is the process of attracting leads and using digital marketing strategies to convert your audience from strangers into potential customers.

61% of marketers say that lead generation is their number one challenge. 53% of marketers spend at least half of their marketing budget on lead generation.

For many companies, their website is one of the main lead generation tools. But for companies who are pouring efforts into their website marketing and are still missing the mark, how can they turn their website into a lead generating website?

Here are some tips to consider, to start generating more qualified leads with your website.

1. Include contact information on your website and make it easy to find.

Your website visitors and prospects can’t contact you, even if they are interested in your products and services, if you don’t leave contact information. Even if prospects don’t call, adding contact information to your website adds credibility and trustworthiness to your business.

2. Have many calls to action.

You shouldn’t spam every page with buttons and calls to action, but having none means you are missing out on valuable opportunities to gather information and convince prospects to take action from their interest. Adding forms or a sign-up button can help you direct visitors in the direction of becoming a lead.

3. Add testimonials for credibility.

56% of consumers read at least four reviews before buying a product or service. Three in four shoppers trust online reviews as much as personal recommendations. Adding client success stories or testimonials helps convince visitors to give your product offering a try.

If you are trying to turn your website into a better lead generating website, contact us for help today.