My Website Drives Lots of Traffic, But Little Lead Conversions?
Lead generation is one of the most important goals for any business’s website.
If your website is excellent at bringing in traffic, but the traffic isn’t exactly converting into leads or customers, it can be detrimental to the success and growth of your business.
Let’s look at some of the reasons your website might not be converting any leads.
- Your website is unprofessional, or it lacks credible visual assets.
Your website is one of the most important places a prospect will visit to form an impression of your brand before deciding on a purchase. It must always be showing your company’s best work. If your website is built poorly, your excellent digital marketing strategies that are driving lots of traffic won’t manage to convert any of them into a qualified lead.
In addition, if your website lacks credibility, such as bad quality pictures, spelling errors, and resources that aren’t trustworthy, visitors won’t be convinced to become a customer.
- Your website is missing calls to action.
Your website might be generating a lot of visitors, but those visitors won’t know to convert into a lead unless you ask them.
95% of qualified prospects visiting your website are only there to perform research, not to make a purchase. When you add calls to action throughout your website, you provide an opportunity for visitors to take action.
Whether it’s to make a purchase, sign up for email marketing, or to stay notified about your company’s products and services, adding calls to action can encourage customers to convert to leads and customers.
Keep in mind that conversation rates lift in calls to action with 10 words or less.
- Your website content doesn’t match what they want.
If your website can’t help visitors, they won’t become qualified leads or customers.
Think about the 95% of consumers that are only on your website to perform research. If they can’t find their answer on your website, they’ll become another company’s customer.
Make sure your website content aligns with the pain points and concerns of your buyer persona.
If you are trying to convert more leads from your website traffic, contact us for help today.