There are 1 billion active users on Instagram as of January 2020, and 500 million people use Instagram Stories daily.
Instagram is a visual-based social media platform that lets individuals and businesses post stories, images, and videos on their stories, pages, and IGTVs.
Instagram gives businesses tons of opportunities to communicate with their audience and be as engaging and interactive as they want.
For many brands, especially retailers, Instagram has become the go-to place for advertising. But many people run into the problem of not generating enough followers despite being active with content.
Here’s a guide on how to gain followers on Instagram.
- Have a goal and strategy.
A strong goal and strategy are the starting point to gaining Instagram followers. It outlines how you plan on gaining followers and the actionable ways you will execute your plan. Think about why you want to use Instagram and what your potential followers want to see.
- Define a clear target audience.
Targeting every single Instagram user is too hard and not feasible. Figure out which groups of people will respond to your content and business offering. Think about their demographic, location, and preferences so you can design content that they want to follow.
- Have a consistent and visually pleasing brand aesthetic and story
As we mentioned, Instagram places heavy emphasis on visuals. You want your content to look good as much as it reads well. A consistent brand aesthetic and story make your page more approachable. An aesthetically consistent page also shows professionalism and makes your brand more memorable.
- Use relevant hashtags.
Hashtags are a great way to make your content more discoverable to new audiences. It also helps you segment your content so people can easily find posts that interest them. You can include up to 30 hashtags per post to help you boost followers and audience engagement.
If you need help gaining new followers on your Instagram page, contact us for help today.