In 2020, over 3.6 billion people were using social media worldwide. That number is projected to reach almost 4.41 billion in 2025.
Social media is very popular for marketers because social media can help businesses tap into a large audience, connect with followers, advertise products and services, and generate qualified leads and conversions.
Since social media has many benefits for sales and marketing departments, it’s important to implement a social media strategy that’s well-thought-out and professionally executed.
Here are some tips for how to create a social media strategy.
- Set marketing objectives.
Set goals that are relevant to your business. Having clear goals in mind will define the direction of your social media strategy, how much money you want to spend on paid social advertising, and how much time you dedicate to your social campaigns.
- Research your target audience and buyer persona.
Your social media strategy won’t be very effective if you target everyone because your content won’t be relevant to everyone. If you try to target a broad audience group with generic content, your social media strategy won’t effective either. Take the time to understand which groups have problems that you can solve and how they use social media in the customer journey.
- Establish realistic and achievable metrics.
Gathering data on the performance of your social media strategy is the only way you have evidence that your social performance is improving each month. Set metrics that can compare you against your previous achievements as well as industry standards so you can stay competitive.
- Post engaging content.
Whether you create original content or curate social posts, your content should be engaging, compelling, and relevant. Try to post different content, such as videos, images, stories, and incorporate interactive elements when possible.
If you need help developing a professional and effective social media strategy that speaks well to your audience and business goals, contact us for help today.