Put simply, geo-targeting SEO is about optimizing for searches that include geographic location. This can apply to B2C companies who want to take advantage of searches like “physiotherapy clinic near me.” It can also apply to B2B decision-makers looking for a local branch of a national company.
In 2020, a whopping 93 per cent of consumers searched for local businesses online. A strong geo-targeting SEO strategy will put your business at the top of those SERPs.
Yet over half of companies don’t optimize for local search. And while a third would like to, only an additional third have a plan to capitalize on high-converting local traffic.
That’s a lot of business being left on the table. How can you take advantage?
Short-Term Geo-Targeting SEO Strategy
In 2021, over 40 per cent of local searches involved clicks on the Google Map Pack. Optimizing your Google account is therefore valuable low-hanging fruit.
Google My Business (GMB) is a free tool businesses can use to manage their presences on Google, including Search and Maps. A quick checklist includes:
- Your GMB account is complete
- Your location is verified
- Your location is included in the GMB landing page title
Beyond Google, there are other regional directions that Google cross-references, which you can use to build your local authority.
Long-Term Geo-Targeting SEO Strategy
Creating locally focused content on your website that demonstrates you’re a leader in your field is a great way to build local authority.
Many SEO professionals still rely on the old-fashioned approach of keyword stacking; they identify a relevant keyword (“physiotherapy clinic in Toronto”) then write a lot of awkward copy that’s basically a word salad. While keywords are still important, search engines like Google have gotten smarter.
Google ranks results based on how well it thinks you answer a user’s query. If they’re searching for physios in Toronto, for instance, how does your website demonstrate that you’re the best destination for that user? Blog posts, for example, that explore relevant topics are a great way to boost your profile as a though-leader.
The exact recipe Google uses for its search engine algorithm is top secret. However, we do know that it values expertise, authoritativeness, and trustworthiness (EAT). Consistently crafting high-quality content will showcase how your website satisfies these criteria. This will take time, but it will pay dividends over the long term.
Grow Your Local Authority
As a growth marketing agency, DigiForce understands the impact geo-targeting SEO can have on your business. With a data-driven, customer-centric approach, we build a nuanced buyer persona, so we know exactly who we’re targeting. Our SEO professionals, content creators, and website designers will create
Call 1-866-770-9569 or visit our website today to learn more.