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Drove Up Web Traffic, Conversions and Leads Through An Aggressive SEO Strategy

Personal Injury Law Firm


  • Analytics
  • Buyer Process Mapping
  • Conversion Path Mapping
  • Customer Journey Mapping
  • Digital Content Creation
  • Google Adwords Management
  • Integrations
  • Professional SEO Services
  • Usability Assessment


We consulted our client on improving their search rankings to compete with other business in the field. Keeping their current strategies in mind, we provided them with a comprehensive digital marketing strategy to improve their SEO, rankings, and traffic for optimal lead conversion.

The Opportunity

Our client was having a hard time reaching the top of search rankings, especially for the toughest keywords.

They wanted to have a strategy that put them on top again and garner brand presence and placement in a very competitive industry.

How We Helped Them

First, we mapped out the preferences and behaviours of our client’s buyer persona to understand how their customers were searching for services and where they were looking. This allowed us to perform in-depth keyword research to pinpoint the most valuable terms for improving search engine rankings.

We then conducted a full competitor analysis of the digital presence of our client’s competitors to identify guidelines and best practices for being top in the industry. We also audited the entire website of our client to identify opportunities for generating leads and conversions. This involved optimizing for mobile traffic to ensure optimal usability, functionality, and compliance.

We optimized existing content on the targeted pages to establish call to actions, added new content to target the important keyword search terms, and performed on-page SEO for every website page to improve brand placement.

We also added thank you pages as they are a strategic conversion point for prospects and set up call tracking to measure incoming phone leads.

Lastly, our client had a comprehensive Google PPC management service that included manual monitoring of PPC keyword bids to manage budget, A/B testing to improve ad performance, evaluation of negative keywords, and provide compelling landing page content.

Project Outcome

Our client enjoyed first page top positions in Google search results for the most competitive keywords in the industry.

Our client’s website traffic, website leads, and phone leads increased by 200% from the digital marketing campaigns we executed.

They also enjoyed a 100% increase in client reviews which shows the improved brand presence and credibility among their target buyer persona.