Overview
We consulted our client on improving their digital marketing efforts to gain opportunities for lead generation and prospect engagement on their website. Keeping this goal in mind, we developed a digital marketing strategy that allowed our client to remain competitive in the digital space within the industry.
The Opportunity
Our client hadn’t invested in their digital presence for a decade and noticed that competitors were leveraging their online presence to reach the top of search results.
Our client wanted to leverage their website to improve lead generation and conversion rates, as well as provide valuable information for their customers.
They also wanted to ensure that their branding was aligned with the needs of the target buyer persona and improve their website to improve competitiveness.
We provided a complete detailed digital marketing package that helped our client drive the growth they want from their website and digital presence.
How We Helped Them
We helped align all our client’s digital marketing efforts to ensure consistency with customer needs and branding across different platforms.
We also audited our client’s website for usability and any bottlenecks to strengthen the gaps and turn their website into a user-centric driver of conversion opportunities.
We then mapped out the conversion paths to build awareness and engagement at all the important touchpoints for generating and nurturing leads. This included engagement opportunities in blogs and contact form integrations.
We also optimized the SEO on our client’s website to achieve higher rankings on search engines and better brand placement. This included developing Google PPC campaigns to specifically target buyer persona segments by the keywords they search and service, and building links and citations to improve their local ranking results.
Lastly, we helped our client optimize their Google Business page to further help their brand stand out and better engage with customers.
Project Outcome
Our client enjoyed increased organic website traffic of more than 39% after implementing the digital marketing efforts.
In just 16 months, our client’s leads conversion rate increased by 1000% and their Google PPC campaign also generated 475 leads with an above average conversion rate of 17.4%.
In addition, direct traffic to their website increased by 56% which indicates huge improvements in brand awareness among the target buyer persona.