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Overview
A criminal law firm wanted to improve its digital marketing efforts to generate more leads. Keeping these goals in mind, we developed a digital marketing strategy, including a thorough website audit, SEO strategy, optimization of their Google Business profile and other relevant components.
Location
Ontario
Client
Criminal Law Firm
The Opportunity
Our client had not invested in their digital presence for a decade and observed competitors taking advantage of their online visibility. Similarly, our client wanted to use their website to drive growth and reach potential customers.
Keeping our client’s goals and challenges in mind, we created a complete package covering various digital marketing aspects listed below.
The Plan
To begin with, we performed a complete website audit for our client to scan usability and performance issues. Our intention was to turn the website into a streamlined hub that we could leverage to attract more visitors and prospects.
This led us to map out conversion points all across the website for lead-generation purposes. Side by side, we created customized web content, blogs and contact forms. We also added calls to action where required.
For better search rankings and visibility, we enhanced the website’s SEO and created links and citations. We created Google PPC campaigns tailored to specific buyer personas and based on the most searched keywords.
Lastly, we optimized Google Business profiles for our client to help them reach their customers more effectively.
Increase in Organic Search Traffic
39%
Increase in Direct Website Traffic
56%
Increase in Conversion Rate - Traffic to Leads
1000%
Increase in Conversion Rates - Leads to Sales
17.4%
The Results
Our client saw a 39% increase in website traffic through our efforts. The direct traffic to their website increased by 56%.
Our client’s lead conversion rate increased by 1000% in just 16 months, resulting in an above-average conversion rate of 17.4%. These efforts prove our efforts were successful in driving brand awareness across the target buyer personas.
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