Overview
We consulted our client about driving more lead generation through their website and providing better service value to prospects. Keeping our client’s business goals in mind, we helped them develop a fully automated online financial report card, which we later sold to them.
The Opportunity
Our client wanted to provide their customers with a value-added option that encouraged more website leads and conversions through more comprehensive services.
We planned and executed the development of a fully automated online financial report card and worked closely with our client to create a comprehensive digital marketing strategy that promoted the application on search engines, the company website, and social media for maximum visibility.
How We Helped Them
We worked closely with our client to develop a fully automated online financial report card that provided customers with a value-added option to join an email list when on our client’s website.
After the application was created, we built a custom WordPress website to promote the application to our client’s target buyer persona.
We also developed an inbound automated email marketing campaign and a social media strategy to promote the application and drive traffic, leads, and conversions when customers use the application.
Project Outcome
Our client was so impressed by our work that we sold them the entire package we built. The application amassed a lot of interest and membership – from consumers and partners alike.
After the package was rebranded as our client’s own, the application continues to be promoted today to help our client drive organic traffic, leads, and conversions for optimal business growth.