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Digital Strategy Development and Services for the Marketing of a New Mobile App for the Real Estate Industry

National Technology Firm


  • Automated Email Marketing Management
  • Custom Wordpress Website
  • Digital Content Creation
  • Social Media Marketing Management
  • Social Selling
  • Website Development


We consulted our client on the development of a mobile app to support their customers and later transitioned the phase out of the app to a web-responsive tool. Keeping the bottlenecks and buyer persona of our client in mind, we built and promoted the app to improve their customer service.

The Opportunity

Our clients wanted to create a mobile app that supported the needs of their customers because their web-based tool wasn’t responsive. We worked closely with our client to build and execute a strategy that promoted the app as a way to provide better service to their customers.

When the app transitioned into a web-responsive tool, we helped our client phase out the mobile app with minimal disruptions to their services.

How We Helped Them

We helped our client develop a digital marketing plan to launch the mobile app and solidify its presence in the relevant communities.

We focused our digital marketing efforts on the responsiveness and usability of their website and the engagement of their social media presences to optimize traffic, leads, and conversions.

We also helped develop a comprehensive strategy that informed their buyer persona of the discontinuation of the mobile app and built brand presence and visibility of the new web-responsive tool.

Project Outcome

Within one year, our client’s website received more than 3,000 unique visits per month.

Our client enjoyed increases in new customers as digital marketing efforts generated higher leads and conversion rates.

There was also a smooth transitioning of the mobile app to the web-responsive tool with minimal disruptions to the customer’s experience with our client.

We continue to work with our client to promote the web-responsive tool for ongoing business growth and success.