We consulted our client on better understanding and addressing the different target buyer personas to improve brand and product awareness within the industry. Keeping our client’s growth goals in mind, we evaluated their digital marketing efforts to help them increase sales while keeping customer acquisition costs low.
Our client wanted to be more competitive among the national players in the industry. They wanted to improve how their brand was placed among their buyer persona and increase the visibility of their products to generate more leads and conversions.
How We Helped Them
We started by evaluating our client’s current lead generation performance to identify the bottlenecks and opportunities for improvement.
With our findings, we developed a comprehensive digital marketing strategy that focused on finding the right leads and conversions in their target audience.
We audited our client’s existing PPC campaign and improved the messaging to laser target the keywords most searched by their buyer persona (i.e. Human Resources Managers).
We also evaluated our client’s landing page content and performance to determine how to map out the individual conversion points and improve their overall PPC strategy.
This included developing special landing pages, improving the content and call to actions, creating blogs and downloadable content, building links for on-page and off-page SEO, and adjusting campaign settings.
Our client enjoyed increases in revenue of 30% from our project efforts.
They received a 129% spike in product sales as well as a 176% increase in website traffic – two new human resources and corporate accounts converted each day.
The SEO strategy generated 80% more leads and the PPC campaigns brought in 20% more leads for our client. Our client also received a 722% increase in PPC clicks, all while saving 84.39% in PPC advertising budget.