A B2B Digital Strategy to Target Referral Business

We worked with our client to create a complete digital marketing solution that was centred on compliance and usability. This was done to increase visibility, ensure consistency and generate more leads for each vertical.

To achieve the objectives within the desired timeframe, we created a detailed blueprint to achieve

Once the workstreams were defined, we initiated by developing a custom WordPress web design to support the different initiatives of our client. This included contact form integrations for four of our client’s verticals and the construction of their corporate website.

Each website was built with AODA compliance and usability in mind to achieve top rankings in search engines and provide an overall memorable customer experience. This would validate our client’s credibility in their market and support their value proposition. 

For three of their verticals, we managed social media presence to enhance visibility, brand positioning and engagement within the target buyer persona. In addition, we oversaw inbound automated email marketing for one of their verticals to further nurture leads and drive conversions.

Additionally, we were responsible for continuous digital content creation for our client, which included value-added eBooks and more. These materials were designed to educate their buyer personas and offer useful information that encourages prospects to transition into loyal customers.