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Free DownloadDoing Business During COVID-19 – As Difficult As It May Seem
B2B Marketing
There’s no question that the novel coronavirus, COVID-19, has turned business upside down for many companies worldwide. Between government-mandated shutdowns, the increase of remote work, and supply chain challenges, many businesses have had to shift the way they operate. While some business...
Read MoreManaging Your Brand During COVID-19
B2B Marketing
Stopping your marketing during the COVID-19 pandemic is the LAST thing you should be doing. Yet it’s what a lot of businesses are doing. As the pandemic evolves and more businesses temporarily shut their doors, we are also seeing them shut down communications with it. This is a mistake! D...
Read MoreManaging Communications During the COVID-19 Pandemic
Communications Strategy
With the novel coronavirus (COVID-19) pandemic, businesses and consumers around the world are facing disruptions at work and home. In Canada, in less than a week, we have seen people being called to work from home, limit fact-to-face contact (a.k.a. social distancing), businesses shutting their d...
Read MoreHow to Get Employees Involved in Your Brand’s Digital Marketing
B2B Marketing
Q: What is one of the best, untapped marketing resources for your business? A: Your employees! Employee advocacy — when employees spread word-of-mouth about the product or service their employer provides — is proven to be an incredibly effective marketing strategy. The Marketing Advisory N...
Read MoreBetter B2B Digital Marketing
B2B Marketing
Want to increase the effectiveness of your business-to-business (B2B) digital marketing strategies? You’re not alone. According to a 2019 survey from Chief Marketing, 57% of B2B marketers rank getting targeted prospects to engage as one of their biggest challenges. Finding leads that convert wa...
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