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What is the Best Social Media Content to Leverage?

There are several types of content that can be posted. There are also several ways to create or curate content to share. The best social media content is content that provides real value to the prospect and that is properly positioned in the social community it is being shared in.

Many brands create original content that promotes their products or services, provides educational value, or simply inspires their audience. Some brands also curate content by working with influencers or posting relevant news.

The best way for a brand to identify the type of content they should leverage is to determine the type of content their audience responds to best.

Here are some of the best content to leverage for marketing.

  1. Consumers want to see educational content.

Educational pieces are great for delivering your value proposition and convincing the audience why your brand is valuable. Some consumers are even willing to pay for educational content. Brands will often bundle several pieces of curated and created content into a high-quality eBook.

It allows the user to conveniently access content that they want to consume and can provide value to their lives.

  1. Online video is becoming increasingly popular.

Social video generates 1200% more shares than text and image content combined. In addition, viewers retain 95% of a message in video format compared to only 10% of a message in text format.

For complex topics or longer messages, videos are extremely effective in capturing people’s attention and improving their understanding of your message.

  1. Case studies, success stories, and testimonials.

Regardless of where success stories are posted, they are a great way to prove the value and benefits of your product or service.

Case studies present the pain points and successes of a client in a story format and highlight all the challenges your brand had to help the client overcome.

This type of content resonates well with users because they can empathize with the client if they share the same pain points.

If you are trying to find the best content your brand can leverage, contact us for help today.